American newspapers are finding that out the hard way as their disastrous decision based on the “information should be free” mantra to give their content away on their web sites has led to failure. While this has probably been only a minor factor in the demise recently of the Rocky Mountain News, Seattle Post-Intelligencer and Tucson Citizen and the comatose financial state of many other papers, it has become a great motivator.
As the definition makes clear a article source BrandCampaign blog can be whatever you want it to be and blogging is a way of putting out your thoughts on any and every subject for people to read and respond to. In other words, in its most basic form, it is a personal diary that anyone can read. However, given its immense potential, a blog has become much, much, more.
What is more to your audience, niche? Does your subject have ‘come-back-power? An added value to your readers is if they can continue to learn from you over time. In today’s world of technology this is a big factor to consider. Who else out there is presenting with in the same niche as you. Do you know them? Have you researched their products and benefits they promise? What is your promise, your extended learning and opportunity for them to succeed with your concept, book series, process or system?
Start by reaching out to your friends, family, mailing list etc. You can also add your Twitter link to your email signature line; add links to your website and Blog. Mention your Twitter account in your newsletter.
One cardinal rule (that is in your best interest to follow): if you use Twitter as a pure sales tool, you will lose followers quickly. As with all forms of social media, it is about creating a conversation and sharing news ‘ it’s not all about you shoving your sales message down their throats.
With all the negativity that has been bred into us it is hard to escape. Almost everything we read or see on television or in the news paper is negative. It is what I like to refer to as “The Negative Circle”. A person sits at home watching the learn more, they wake up the next morning and read the paper and then they go to work and talk about all the negativity they have taken in the last 24 hrs often infecting someone else with their dreaded stories. Negative, negative, negative.
Research results. Recent studies (not a complete review) revealed no significant negative effects of preactivity static stretching on strength (1), force production/power (2, 3), muscular performance (4), running economy (5), tennis serve accuracy (6), or balance (7).
Many sites do not always follow a set update schedule. Although, you should always have at least some sort rough schedule of when fresh content should be added. No matter the type of schedule, it is important to try and follow it as closely as you can because visitors will get accustomed to it and return during these set times expecting an update. If there is nothing new they may get frustrated and not want to return because your competitors site is more organized and they may will trust with you.